By Gregg Gillies
What exactly is RSS? RSS goes by a few different names, mainly 'really simple syndication', 'rich site summary', or 'RDF site summary' where RDF stands for 'resource description framework.'
Okay, but what can RSS do? And what can RSS do for your online marketing efforts?
Basically RSS is a snippet of code that produces a short summary of important links and descriptions in a format known as XML. What this does is allow those implementing RSS to syndicate their content by allowing other blogs, sites and webmasters to use their summary as part of a list of summaries on their site, within a specific topic.
Are you starting to see the power of RSS within your marketing efforts? If you begin creating RSS feeds to allow your content to be syndicated it could appear on thousands of other sites across the internet that have to do with your niche, driving very targeted traffic to your site.
Surfers, bloggers and webmasters can collect these various RSS summaries with something called a feed aggregator or feed reader. With this feed aggregator or reader they can subscribe to specific RSS feeds that will then be delivered directly to their desktop when anything new is added to that feed.
For example, if you go to http://www.buildleanmuscle.com and look on the left hand side below the navigation bar, you will see where people can sign up to add the RSS feed to their feed reader or aggregator and then when anything new is added, they will be notified.
So, you can use RSS feeds in two different ways. You can syndicate your own content so that others can subscribe to your RSS feed and put it on their sites and in their feed aggregators, which is a fantastic internt marketing tool for you to spread your content and market your site over the internet.
The other way to use RSS feeds is to use them to automatically add fresh content to your site or blog without you having to produce that content.
By incorporating both strategies into your internet marketing, you can grow your online business with fresh content and traffic generation.
Gregg Gillies has been running a successful online fitness business for over four years as well as mentoring students for over two years on how to build their very own online business. Check out his free report "Learn How To Quickly And Easily Launch Your Own Profit Pulling Online Business ASAP" at http://www.internetprofitmethod.com
Article Source: http://EzineArticles.com/?expert=Gregg_Gillies
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